Circles
Nobody gets confident with AI by reading about it, and almost nobody gets there alone. A circle gives you a room of peers who do your job, a trained Catalyst who runs it, and a monthly loop of trying things, measuring them, and telling the truth about what happened.
Six circles per city
Each launch city, Denver, New York City, Miami, San Diego and Sacramento, opens with three circles: HR, Marketing, and a mixed functional circle that splits into Finance, Operations and Sales as it fills. Every circle holds companies of comparable size, in two bands, 50–500 and 500–5,000 employees, so a 60-person firm and a 4,000-person firm aren't solving different problems in the same room.
Hiring, onboarding, policy, performance, the workforce questions nobody else wants to own. Among the first circles to open in each launch city.
Content, campaigns, pipeline and the brand risk of getting it wrong in public. Among the first circles to open in each launch city.
Close, forecasting, AP/AR, the controls that make AI safe to use with money. Opens as the catch-all circle splits.
Workflows, scheduling, quality, the shop floor and the back office. Opens as the catch-all circle splits.
Prospecting, proposals, CRM hygiene, forecasting and the agents that keep breaking. Opens as the catch-all circle splits.
The whole picture: strategy, investment, governance, and what to ask the people in the other five circles. See For CEOs.
The in-person day
Every member hosts once a year at their own company. You see each other's operations, you meet each other's people, and the day stops being an event and starts being a working relationship.
Two weeks later the whole circle gets on a two-hour call. No new content. What you tried, what worked, what broke. That call is where the accountability lives.
Virtual circles
Same loop, built for a screen: two live sessions a month instead of one long day, same Catalyst, same assessment, same quarterly report. Nobody sits on video for five hours. Details on the Join page.
8:00
Coffee. Each member updates their board: what they committed to last month, what happened. Public, and quick.
8:30
Thirty minutes around the room. One thing that moved, one thing that's stuck. The Catalyst takes notes for the afternoon.
9:00
About half the year this is an outside expert on something the circle asked for. The other half it's Catalyst-led: a tool, a method, a case from another circle. Always applied, never a lecture.
12:00
Hosted by the member whose turn it is. The best conversations happen here, which is why it's not a working lunch.
12:45
Two or three members put a live problem on the table. The room takes it apart: questions first, then options, then what you'll actually do. You leave with a plan and a date.
3:00
Commitments on the board. Out the door with two working hours left in the day to turn the plan into calendar invites.
Locations
In-person circles open in five launch cities, each starting with an interest session. Pick a city to see when it opens. Virtual circles are open now, from anywhere in the US: that's the dotted area on the map. When ten members in one metro are in virtual circles, we open an in-person circle there.
Interest sessions are ninety minutes, lunch included. See session details.
What a problem looks like
Illustrative composites of the problems mid-market leaders bring us. Yours will be more specific, which is the point.
Operations, 400 employees
"We bought an AI scheduling tool eight months ago. The dispatchers still use the whiteboard."
The room's first question was who owns the whiteboard. Turned out the tool was never configured for the one constraint the dispatchers care about. Fixed in a week; adoption followed.
HR, 1,200 employees
"Managers are writing performance reviews with ChatGPT and I can tell. Legal is nervous. What's the policy?"
Three members had already written one. The circle compared them, kept the best parts, and the member left with a draft and a rollout plan instead of a ban.
Marketing, 90 employees
"I'm one person. I've got six AI tools and no idea which ones are worth paying for."
The room killed four of them in twenty minutes and set up a one-month test of the other two with a number attached. That number went in the quarterly report.
The Catalyst
Every circle has one Catalyst who stays with it. They've run a function or a company, they've been trained and credentialed by AiAi, and their job is to keep the conversation candid, the problems real and the follow-through honest. They are never selling you anything. Think you could be one?
The rules of the room
Request a seat and we'll set up a thirty-minute fit call. Circles are forming now in Denver, New York City, Miami, San Diego and Sacramento, and virtually from anywhere.